Hello! I’m Sabina Aliyeva, an MA student of Digital Media and Global Communications department at University of Niagara Falls, passionate about exploring the ethical dimensions of marketing in today’s rapidly evolving digital media landscape. As part of my capstone project, I have dedicated this website to examining the complexities of marketing ethics in global digital media, with a focus on platforms like TikTok. Throughout my academic journey, I’ve developed a keen interest in how marketing strategies can impact consumers, especially in terms of transparency, authenticity, data privacy, and the ethics of influencer promotions.

This website serves as the culmination of my research into the challenges and ethical considerations surrounding digital marketing practices. My goal is to provide a comprehensive resource that explores the ethical issues faced by marketers and influencers worldwide. Through case studies, articles, and analyses, I aim to shed light on how marketing ethics are shaped by regulations, cultural norms, and platform policies across different countries. By delving into real-world examples—like TikTok’s influencer marketing practices, I hope to raise awareness and encourage thoughtful discussions on how digital marketing can evolve in an ethical direction, ensuring fair and responsible practices for both businesses and consumers.

Thank you for visiting, and I invite you to explore the site to learn more about the important role ethics play in shaping the future of global digital marketing.