Welcome To
My Capstone Page !

This website serves as the hub for my capstone project, which examines the complex ethical issues surrounding marketing practices in global digital media. In the rapidly evolving digital landscape, platforms like TikTok have become central to influencer marketing, raising questions about transparency, authenticity, data privacy, and the exploitation of vulnerable audiences. Through a collection of research articles, case studies, and insightful analyses, this site explores the ethical challenges faced by marketers and influencers on a global scale, with a focus on how these issues are regulated in different regions, including Canada. The project aims to provide a deeper understanding of how ethical standards are shaping digital marketing practices across platforms, industries, and borders. Whether you’re a marketer, policymaker, or digital media enthusiast, this site offers valuable insights into the intersection of ethics, marketing, and global digital media.